United States stock exchanges list ~4,200 public companies. Most of those businesses have so-called mid-cap or lower valuations. Many – well over a thousand, even the large-cap stocks – regularly trade below their cash and/or book value. While sometimes this is because performance is weak or inconsistent, often the stocks of these businesses trade out … Continue reading Read This First: A Better Basis for Building Stock Market Value

In our prior blog post, we described the drawbacks of confusing business performance with business models. We also outlined the limitations of traditional investor relations, vs. what we call value marketing.  Even companies that have been public for a long time don’t spend a lot of time thinking deeply about investor relations. Yet, when one … Continue reading How Smart Companies See Investor Relations/IR

More than ever, life is digital, whether we are shopping, dating, exercising or investing. And for better or worse, a normal part of online life is being recognized by websites and devices. This makes information easier to find, and more relevant to choices like buying and selling. Recognition (really, tracking, measurement and algorithms) builds relationships … Continue reading Why Almost All IR Websites are Flawed

For some years now, the team at Sinter as well as our network partners have spent a lot of time thinking about AI and its underlying basis, algorithms. Well before ChatGPT and other “consumer” AI platforms became a thing, we and companies like Literate AI were wrestling with how to make algorithms, and the market … Continue reading Algorithms & AI – Any Public Company’s Most Influential Audience

In our prior post, we described the low expectations most companies have for their IR sites, and the low web-presence utility that flows from that. We itemized what IR sites could do better for public companies. This post explains more about how easy it is to act on this advice and why it makes sense. … Continue reading What To Do About Your Low-Utility IR Site, Part 1: Go Digital & Get Analytical

Part 1 of this post outlined how to dive much deeper into whether or not a company’s typical, traditional IR syncs up with the ways that investors and trading software actually interact with its shareholder web presence. In many cases, they don’t, for the reasons we explained here. In this post, we talk about how … Continue reading What To Do About Your Low-Utility IR Site, Part 2: Embrace Intra-Quarter IR

We spend a lot of time working with clients to make their business models well-enough understood that – no matter a given quarter’s results – investors still believe in future performance. You could call this “investor relations.” Or you could call it what it really is:  building a more resilient multiple by becoming famous for … Continue reading Getting Famous For How You Make Money: Business Model Discoverability & The Real Value of IR for Private and Public Companies

In a recent post we wrote about the utility of economic fame and the importance of business model discoverability for private and public companies. This post zeroes in on a key principle of our approach to competitive economics:  properly marketing a tightly-defined market, vs. just serving business audiences a TAM (total addressable market) figure with … Continue reading The ABC’s of MARKETING YOUR MARKET, vs. Just Citing a TAM

One public-company focus of our general client work building strong multiples centers on what we call the “earnings materials and channel mix.” There’s what a company reports at earnings time; and then there’s how it packages and distributes that information. For decades, the press release format has served as the default standard for the latter … Continue reading The Tyranny of the Earnings Press Release

Imagine this: A company tells its board it plans to launch a product, but the marketing plan is to promote it just 10 times a year. No audience segmentation. No digital or email campaigns. A generic website indistinguishable from every other competitor’s. And the only information the company plans to share? The minimum disclosures required … Continue reading The Market Has Changed. Most IR Programs Haven’t.

Over the past two decades, the way financial markets function has shifted dramatically. This transformation isn’t the result of a single breakthrough, but rather the steady rise of algorithmic trading, powered by advancements in artificial intelligence and machine learning. What used to be the exclusive playground of seasoned traders on buzzing exchange floors is now … Continue reading The Rise of Algorithmic Trading: How AI is Revolutionizing Modern Markets

The Transformative Power of AI in Stock Analysis Artificial Intelligence (AI) is rapidly transforming industries, and nowhere is this more evident than in the world of stock analysis. Traditionally, the financial markets were the domains of large institutional investors with access to specialized research, proprietary data, and high-speed analysis tools. Today, AI is changing the … Continue reading The Transformative Power of AI in Stock Analysis

Why Treating Algorithms as Key Audiences Can Define Your Competitive Edge Introduction: The New Era of AI-Driven Markets In today’s rapidly evolving investment landscape, artificial intelligence has stepped out from behind the curtain—it’s no longer just a tool, but an active stakeholder in the world of business communications. As companies seek ever more effective strategies … Continue reading Harnessing AI as an Investor Stakeholder: Strategic Imperatives for Modern Companies