One of the biggest levers for supporting premium valuations is strong stakeholder consensus around a company's market definition and related competitive advantages. Few new or still-scaling companies enjoy this consensus. Many operate or trade within legacy or third-party market definitions that don’t align well with corporate goals, strategy or even product road maps. Sinter works with clients to adjust both business and operating models and refine market definitions. We offer formal, rigorous and cost-effective TAM/SAM definitions sourced to verifiable public information. We also create programs to help clients "market their markets" to investors and other stakeholders.